Project description
TENz and SWM were proud to curate the visuals and messaging for the 2025 edition of The Latex Ball.
A flagship event by GMHC, The Latex Ball has built a legacy rooted in HIV prevention, community empowerment, and experiential innovation. SWM’s creative direction sought to honor and expand that legacy by producing a multi-platform print and digital campaign under the theme: “Get Your Effects!” a call to action that draws a parallel between preparing for the ballroom floor and preparing for your sexual health future.
This campaign spotlighted the importance of both tradition and innovation in prevention, while celebrating the artistry, confidence, and self-expression that define ballroom culture.
With a dynamic cast of ballroom Legends, Statements, and Stars, SWM developed a vibrant suite of still and motion assets — including personal testimonials — that enriched both the in-person experience at Terminal 5 and the broader virtual campaign.